September is usually when people start thinking about getting back into a routine.

That includes LinkedIn.

After a few weeks away, it can be tempting to try to pick up exactly where you left off.

That might mean deciding you’re going to post several times a week, comment every day and finally get through all those content ideas you've been sitting on.

A routine that felt manageable when you had more time can quickly become difficult once work gets busy again.

Before deciding how much content you want to create, think about how much time you can realistically give LinkedIn each week.

For some people, that could be 20 minutes a day. For others, it might be a few focused sessions during the week.

The exact routine will be different for everyone, but it needs to be something you can realistically keep going.

I would also separate being active on LinkedIn from creating content.

You can spend time commenting on relevant posts, responding to conversations and seeing what your audience is talking about without having to create something yourself every day.

Those conversations can also give you ideas for your own content.

If you’re not sure what to post about after a break, look at the questions people are asking you, the problems coming up in conversations and the things you have an opinion on.

Your content bank can start building again from there.

Then decide how often you want to publish.

And don't worry about making up for the posts you didn't publish during the summer. They've gone.

Focus instead on what you want your LinkedIn activity to look like from September onwards.

There are four months left of the year, which is still plenty of time to build momentum if you create a routine you can maintain.

You don't need to be on LinkedIn constantly. It just needs to become part of your working week again.

Build a routine that fits into your week and gives you a level of consistency you can maintain.

The LinkedIn Edit

LinkedIn has rolled out a number of updates this month that affect how you’re found and how people interact with your content.
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In this month’s update, I break down what’s changed, what it means in practice, and what to focus on now.

Read about the latest LinkedIn updates here​

Make LinkedIn work for you, not the other way around

1. Profile Optimisation​
   Get a clear, authentic profile that attracts the right people and starts real conversations.
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2. Consultancy
   Turn your LinkedIn activity into genuine leads and opportunities with a strategy built around you.

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