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A lot of people assume that if LinkedIn isn’t bringing enquiries, they must be further away than they realised. They think they need more content, more visibility, or a complete rethink of what they’re doing. But in a lot of cases, that isn’t true. What’s usually happening is that they’re closer than they think, but something small is getting in the way at the point where interest should turn into action. They’re showing up, their content is being seen, and the right people are likely coming...
The biggest thing I’ve noticed in 2025 is how many people think social media is easier now that AI tools can write content for them. They couldn’t be further from the truth, because in reality, it’s having the opposite effect. LinkedIn feeds are full of posts that look and sound the same. The more generic the content becomes, the easier it is for people to scroll past it without a second thought. This is where so many solopreneurs are struggling. They are creating more, yet getting noticed...
Why Most LinkedIn Profiles Are Invisible (And How to Fix Yours Today) If you’re spending time on LinkedIn but not getting noticed by recruiters, clients, or potential business partners, you’re not alone. The reality is that most LinkedIn profiles go unnoticed, not because they lack potential but because they aren’t optimised to be found. In this week's newsletter, I’m going to break down the top reasons why your LinkedIn profile might be invisible and give you actionable tips to fix it...