If you’re spending time on LinkedIn but not getting noticed by recruiters, clients, or potential business partners, you’re not alone.

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The reality is that most LinkedIn profiles go unnoticed, not because they lack potential but because they aren’t optimised to be found.

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In this week's newsletter, I’m going to break down the top reasons why your LinkedIn profile might be invisible and give you actionable tips to fix it immediately.

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These changes can significantly increase your profile's visibility and get you in front of the right people.

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1. Your Headline Isn’t Doing the Heavy Lifting

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Your LinkedIn headline is more than just a title, it’s the first thing people see when you appear in searches for your expertise. If it’s not clear or enticing, people won’t click on your profile

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Quick Fix:

Start your headline with a value proposition statement and add 3 keywords related to your industry.

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Example: Helping Small Businesses Increase Revenue Through Digital Marketing | Marketing | Strategy | Innovation

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2. You’re Not Using Keywords Strategically

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LinkedIn works like a search engine and if your profile doesn’t have the right keywords, recruiters and clients won’t find you.

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Quick Fix:

Research the top keywords in your field and include them naturally throughout your About and experience sections.

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3. Your Profile Lacks Visual Appeal

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People connect more with profiles that feel professional and human.

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Quick Fix:

Upload a high-quality, professional headshot and use Canva to create a LinkedIn background that represents your industry or personal brand.

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4. Your About Section Is Vague

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Your About section should be enticing and engaging, telling a story about who you are, what you do, and why it matters.

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Quick Fix:

Rewrite your About section to include what you’re passionate about, your accomplishments, and finish with a call to action.

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5. You Haven’t Enabled ‘Open to Work’ or ‘Providing Services’

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If you’re not actively showing that you’re available, people won’t know.

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Quick Fix:

Turn on ‘Open to Work’ or ‘Providing Services’ to signal to recruiters or clients that you’re ready for opportunities.

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Are You Making the Most of LinkedIn’s Recommendations Section?

LinkedIn recommendations are a powerful way to showcase your credibility and success. Make the most of them by asking satisfied clients to share their experiences.
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Here is a recent recommendation from one of my LinkedIn clients 👇

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Whenever you're ready, there are 3 ways I can help you:

1. LinkedIn Profile Optimisation: First impressions matter, so make a lasting impression and seize every opportunity with a polished profile that captivates potential connections.
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2. Content Creation: Increase your visibility with engaging content tailored for LinkedIn. With thousands of successful pieces in my portfolio, I know how to create meaningful engagement and increase your reach.
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3. LinkedIn Consultancy: Not getting the results you expected from LinkedIn? Need guidance on Lead Generation? Let's fine tune your Strategy so that you can take advantage of what LinkedIn has to offer.

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If any of these resonate with you, it's time to take action. Book a call today, and let's kickstart your journey to LinkedIn success 👇

Book a Call With Me​

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